Training Agenda
Training Overview
Rebranding is a brand refresh process that includes both visual changes (e.g., logo, brand colors) and internal transformation. The goal of this training is to help define the scope of the rebrand, align it with changing market conditions and customer expectations, and plan a successful implementation. Participants will learn how to conduct a market analysis, set objectives, develop a strategy, and execute the changes effectively.
Group size: up to 14 participants, maximum 20 participants (an additional fee of PLN 500 applies for each participant above 14).
- Format: in-person training delivered at the client’s premises or another location anywhere in Poland.
- Methods used: facilitated discussions, short lectures, group exercises, individual work, case studies, workshops, role-playing
What you will learn
- How to analyze the market and competitors
- How to define rebranding objectives
- How to build a rebranding strategy
- How to implement visual and organizational changes
- How to communicate the new brand internally and externally
- How to monitor and evaluate rebranding effectiveness
Benefits for your company
- A refreshed brand image aligned with current trends
- Stronger brand recognition
- Improved product quality and customer service
- Higher customer satisfaction
- Increased competitiveness in the market
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Przychodnia Panaceum
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Muzeum II Wojny Światowej
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Uniwersytet Mikołaja Kopernika w Toruniu
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